HVAC Company: 746K Views on a Brand-New Account

The goal

This HVAC company was starting from nothing: a brand-new TikTok account with no followers and no content. They wanted to build a local audience that would remember them the next time the furnace or AC went out.

What we did

Every month we planned the content, wrote the scripts, filmed at the business and edited a batch of short-form videos made for TikTok, Reels and Shorts. No paid ads, just consistent, professional content posted on a schedule.

The results

In 60 days the account reached 746K post views and 2,836 new followers, with 61K likes, more than 2,500 comments and 1,768 shares along the way. For a trade most people only think about when something breaks, that's a lot of local homeowners who now know the name.

Why it worked

Short-form platforms reward accounts that post good content consistently, not accounts that are already big. Planning and scripting every video ahead of time meant this company never ran out of things to post, and every video was made to hold attention from the first second.

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