Local Restaurant: 1.5M+ Views in 90 Days
How monthly short-form video got a local restaurant seen more than 1.5 million times across TikTok, Instagram and Facebook, without spending on ads.
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- Local restaurant
- Service
- Monthly organic content
- Timeframe
- 90 days
- Ad spend
- None, organic only
The goal
The restaurant wanted more people through the door, and knew that's where social media should help: locals deciding where to eat tonight scroll TikTok and Reels first.
What we did
Each month we planned, scripted, filmed and edited a batch of short-form videos showing the food, the people and what makes the place worth visiting, then delivered them ready to post across TikTok, Instagram and Facebook.
The results
In 90 days the content earned more than 1.5 million views: 1.3M on TikTok, 196K on Instagram and 97K on Facebook. On TikTok alone that came with 131K likes, more than 7,000 comments and 39K profile visits.
Why it worked
The same videos worked across three platforms, so every shoot did triple duty. Planning the month ahead meant the restaurant always had something new to post, and showing real food and real people gave viewers a reason to come in.
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