Realtor Video Ad for Caroline Spears
A paid ad for Real Estate of America agent Caroline Spears, speaking directly to self-employed people who think buying a home is out of reach.
Book a Call Not ready to talk? Send us your info instead →- Client
- Caroline Spears, Real Estate of America
- Location
- Allentown, PA
- Type
- Paid Ads
- Length
- 0:48
- Format
- Vertical 9:16, captioned
- Made by
- Emerald Media & Marketing
The client
Caroline Spears is an agent with Real Estate of America in Allentown. She wanted to reach a specific, often-overlooked group: self-employed buyers who assume they can't qualify for a mortgage because their income doesn't look like a regular paycheck.
What we made
We filmed Caroline in the Real Estate of America office, talking straight to camera, with b-roll of her working through paperwork with a client. Captions highlight the phrases her audience cares about, like "self-employed" and buying "with or without" tax returns, and the ad closes on her phone number and an on-screen contact card.
Why it works
Niche ads beat generic ones. Calling out "self-employed" right in the hook makes the right people stop scrolling, because it feels like the ad was made for them. Pairing that with a real agent in a real office makes the message believable.
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