Realtor Video Ad for Pat Hansell
A 39-second paid ad for Real Estate of America agent Pat Hansell, built around one question buyers keep hearing: "Were you told you need tax returns?"
Book a Call Not ready to talk? Send us your info instead →- Client
- Pat Hansell, Real Estate of America
- Location
- Allentown, PA
- Type
- Paid Ads
- Length
- 0:39
- Format
- Vertical 9:16, captioned
- Made by
- Emerald Media & Marketing
The client
Pat Hansell is an agent with Real Estate of America in Allentown. Many of the buyers she meets have been turned away elsewhere or told they can't buy without tax returns, and she wanted an ad that would reach them before they gave up.
What we made
We filmed Pat in several setups, at her desk, on the phone and talking straight to camera, so the ad keeps moving for its full 39 seconds. Gold captions pull out the key ideas, including government grants and the "were you told you need tax returns?" hook, and the ad ends with her email on screen.
Why it works
The strongest ads answer an objection the viewer already has. Opening on a question people have actually been told makes them stop and listen, and a confident, experienced agent saying "we can help" is far more persuasive than a static graphic.
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