"Choose a Side" Street Video for 610 Society
A 72-second street game where a group picks a side, wine or cocktail, coffee or matcha, beach or lake, and moves to show their answer.
Book a Call Not ready to talk? Send us your info instead →- Client
- 610 Society
- Location
- Lehigh Valley, PA
- Type
- Social Content
- Length
- 1:12
- Format
- Vertical 9:16, captioned
- Made by
- Emerald Media & Marketing
The client
610 Society wanted social content that felt fun and community-driven rather than promotional, the kind of video people tag their friends in.
What we made
We filmed a "choose a side" game on a city sidewalk: a host calls out two options, like wine or cocktail, coffee or matcha, stay in or go out, sushi or steak, and the group splits left or right to answer. Big on-screen labels make every choice clear at a glance.
Why it works
Viewers instinctively pick their own side as they watch, which keeps them watching and gets them commenting. Simple, repeatable formats like this are also easy to film again, so one idea can become a whole series.
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