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Rapid-Fire Questions with Winery Owners

An 83-second social video putting the people behind Clover Hill and Vynecrest in the hot seat, one quick question at a time.

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Client
Clover Hill & Vynecrest
Location
Lehigh Valley, PA
Type
Social Content
Length
1:23
Format
Vertical 9:16, captioned
Made by
Emerald Media & Marketing

The client

Local wineries compete for the same weekend visitors, but they also share an audience: people who love trying Lehigh Valley wine. This video brought people from Clover Hill and Vynecrest together at the tasting counter.

What we made

We filmed a rapid-fire Q&A with on-screen question cards: "Which wine best tells your family story?", "What bottle should a first-time visitor try?", "Favorite food to pair wine with?" and a final question about which of each other's wines they'd pick. The answers are quick, honest and funny.

Why it works

Question formats are some of the easiest videos to watch to the end, because viewers want to hear the next answer. Putting two businesses together also doubles the reach, since both audiences want to see it.

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