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Musikfest Event Recap in Bethlehem

A fast-paced 47-second recap from Musikfest in Bethlehem: interviews, food, performers and the crowds on Main Street.

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Client
Musikfest
Location
Bethlehem, PA
Type
Social Content
Length
0:47
Format
Vertical 9:16, captioned
Made by
Emerald Media & Marketing

The client

Musikfest is Bethlehem's huge summer music festival, drawing crowds to stages, vendors and Main Street every August. It's exactly the kind of moment local audiences want to see, and share, on social media.

What we made

We hit the festival with a microphone and a camera: quick interviews with festival-goers, vendors like Bacon on a Stick, a breakdancer performing on Main Street, live music, and some of the food along the way. Everything is cut tight to the music so the recap never slows down.

Why it works

Event recaps work because they capture something people either loved or wish they hadn't missed. Real people, real reactions and quick cuts make viewers feel like they were there, which is what gets a video shared.

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