Opening Event Recap for Why Not Burgerz
A 34-second recap of Why Not Burgerz' new permanent location: smash burgers on the grill, never frozen, and a crowd that showed up.
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- Why Not Burgerz
- Location
- Lehigh Valley, PA
- Type
- Social Content
- Length
- 0:34
- Format
- Vertical 9:16, captioned
- Made by
- Emerald Media & Marketing
The client
After years of popping up at breweries and events, Why Not Burgerz opened at a permanent location. The recap was made to show everyone who missed it what they were missing, and when to come.
What we made
We captured burgers hitting the grill, the crew working the truck, customers ordering and eating at the tables outside and the new location sign, with captions like "special, never frozen" and the opening date. It's short, fast and built to make people hungry.
Why it works
Opening day only happens once, but a recap keeps working for weeks. Seeing a crowd at a new spot is social proof, and close-ups of the food give people a reason to come see it for themselves.
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