Food Truck Video Ad for Why Not Burgerz
A 53-second ad announcing that Lehigh Valley smash burger truck Why Not Burgerz had found a permanent home.
Book a Call Not ready to talk? Send us your info instead →- Client
- Why Not Burgerz
- Location
- Lehigh Valley, PA
- Type
- Paid Ads
- Length
- 0:53
- Format
- Vertical 9:16, captioned
- Made by
- Emerald Media & Marketing
The client
Why Not Burgerz is a smash burger food truck that built a following at events and breweries around the Lehigh Valley. When they found a permanent location, they needed to tell their fans, and new customers, where to find them.
What we made
We filmed the owner at the truck and the new set location, talking about what makes the burgers different: beef from their local butcher in Allentown, fresh products and their sofrito seasoning. Cutaways show the truck, the menu board and customers eating, and bold yellow captions deliver the big message: "Lehigh Valley, we're here to stay."
Why it works
An announcement ad has one job: make sure people know what changed and where to go. Leading with the news, backing it with what makes the food worth the trip and repeating the key line in the captions makes the message impossible to miss.
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